Keith Martin-Smith Business

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Ventavis Sure Steps

Ventavis Sure StepsJob: Senior Copywriter/ Conceptual Lead
Responsibilities: Conceived and developed all content, including the conception of a multi-tiered, dynamic email campaign that helped to provide information to PAH (Pulmonary Arterial Sclerosis) patients using this drug. 

This email campaign is interactive, meaning that multiple email streams (5 different streams in all) were created.  The user answers questions at the end of each email which automatically determine which future email stream they will receive.  This interaction helped to speak more dynamically to the real-world needs and challenges of patients suffering from PAH. 

I also did all medical and all legal preparation (documenting, via photocopy and detailed notation, where I was getting my information for any claim I made on the website or in the emails for submission to the FDA). 

*WINNER, 2007 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising

Ventavis Sure Steps