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 Job:Senior Copywriter & Information Architect
Responsibilities: Create all original content and site
architecture for this medical supplier. The content had to be tailored
to a specific audience with very specific needs. The project included
the creation of case studies, detailed content around why CPO should be
the “company of choice”, the  creation of a downloadable brochure the
user could then take to a supervisor, and the content used in the rollover text (seen through the live link below).
www.cpoadvantage.com
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