Keith Martin-Smith Business

Let’s be honest: unless you are a professional writer, creating your own content makes about as much sense as sewing your own suit.  Sure it will save you money, but your thriftiness will not impress people when you walk into your next meeting. 

The sample below is an example of this.  On the left is a homepage written by a client who was successful, brilliant, and very well educated, but who was not a professional writer. On the right is the new one we created together.  Click on them and see if you can tell a difference, even with just a casual glance. 

What I offer my clients is more than just copy — it’s copy that has teeth in it.  By getting to know your company, your audience, and the goals of your website, I can create powerful content that will make you stand out from your competitors.  I distill what is unique about your business or your service, and bring that to your audience in a way they can instantly understand. 

Investing in great content is investing in your business.  It gives your company a face to present to the world, and a reason for your customers to take the action you want them to take.  Here’s what I can do for you:

• Research your industry, including your competition and your audience. We will discover what your competitors are doing well and doing poorly, and find the best place for you to stand out.
  
• Talk to your audience in their language, not mine or yours, to strengthen your brand and the impact of each and every word.
  
• Never write a paragraph when a sentence will do.  
• Get your content in front of those who most need to see it.
• Create complete site maps and site navigation that designers can use to create your site more quickly, and that allow you to understand how the information will flow. (see a sample here for Kira.com)
• Create the right campaign for your company.  I have created national multi-tier advertising campaigns with reinforcing banner ads, landing pages, customized emails, special offers, and targeted websites. I have also written and branded websites for customers with modest businesses, a narrow customer range, and limited budgets.  Big or small, the result is the same: content that gets results.   

See my portfolio and resume for a more complete listing of my experience.